ALPHA MUSIC CORPORATION
ALPHA RECORDS CORPORATION has been in the business of producing quality music in the Philippines for more than 40 years already. It is one of the record companies established in the early sixties which continues to be in business , ranking among the top four independents and is considered to be one of the most stable record outfits in the industry today.
What is now Alpha Records Corporation had its beginnings sometime in 1963 when Buddy de Vera resigned from a recording company after five years of employment, and decided to venture into independent production. He then formed ALPHA RECORDING SYSTEM, a sole proprietorship, which had Nellie Aragon, Nellie Santos, Baby Aguilar, Gloria Selga, and the Ramrods1 , among it’s first artist. At that time, the industry was dominated by the so-called giants - Villar, Hidcor, Mico and Super - all of which are already inactive in the local industry today.
The main thrust of Alpha that time was 100% local or domestic production. Subsequently, the following artists were signed up : Diomedes Maturan, Bobby Gonzales, Carmen Soriano, Louie Levant, and a few others. In 1968, a little girl from Bicol was contracted by Alpha upon the recommendation of Carmen Soriano. Her name was Nora Villamayor, known to Tawag ng Tanghalan2 followers as Nora Aunor.
THE GOLDEN AGE
This marked the beginning of what most consider as the Golden Age of Local Recording. Although Nora’s first singles were not major hits, she smashed all record sales with her series of hits which included “It’s Time to Say Goodbye”, “Silently”, “Forever Loving You”, “It’s Not Unusual” and countless others. In her seven years with Alpha, she was able to sell all-time high record sales which was unequalled in its time.
She had more than 100 hit singles, more than 15 hit albums, and several extended plays. At the height of her popularity as a recording artist, local record sales soared more than 60% of national sales. During this time, such young stars as Lirio Vital, Manny de Leon, Rhodora Silva, Eva Vivar, Jay Ilagan, Daruis Razon were also signed up by Alpha.
By the early 1980’s, Alpha Recording System was incorporated to ALPHA RECORDS CORPORATION, a family corporation. A few years later, the company was able to expand and move into new fields, notably the acquisition of exclusive licenses to major foreign record companies such as MCA Records (1989), A&M Records (1985), Virgin Records (1988) and Factory Records to its roster of foreign affiliates.
Presently, Alpha Records concentrates on the production of quality domestic repertoire, and has been able to re-affirm its positions as a leading exponent of Filipino music. In signing up recording artists, de Vera said Alpha’s philosophy has always been anchored on true, genuine talent. “We sign up only the real singers, not mediocre ones who can’t sing,” he said in an interview. Through the years, de Vera has further strengthened his faith in the Filipino talent.
RADIO AND RETAIL
Today, Alpha Records has a comprehensive network which efficiently deals with promoting and distributing its products all over the archipelago. Alpha’s unique network system has earned a lot of mileage in terms of area distribution and artist promotion, ensuring the continued success of Alpha artists and it’s products throughout the land, keeping in touch with the people and with the music.